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What is Bounce Rate?

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What is Bounce rate? This question is among the frequently wondered topics especially by website owners. Bounce rate, with the definition of Google Support, is the percentage of all sessions on the site where website users view only a single page. This concept, also known as bounce rate, is a rate used to measure the habits and values of visitors using the site.
This ratio is very important as it provides information on the usage habits and tendencies of site visitors. When websites are established, they are designed with the aim of creating functional options for users, not just to be viewed or recognised with a single move. Therefore, the fact that the visitor views only one page and then does not continue to use the site is among the negative feedbacks.

What is the bounce rate?
Bounce rate is the value that shows the behaviour of the user who enters the website without clicking on another tab or message, without viewing any page other than the first page he/she came from. The ratio of visitors with such site usage behaviour to all users gives the mentioned rate. The quality level, popularity, directivity and functionality of the site are among the results that enable evaluation. This ratio enables the determination of the habits of site visitors or the target audience to use the site. Therefore, it is regularly monitored and evaluated in site development studies.

How to Check Bounce Rates?
It is very important to check this value, which provides information about the functionality of the site and user habits. Certain analysis tools are used to check bounce rates. It is possible for site administrators to access such analyses they wish through their accounts.

How to Calculate Bounce Rate?
Bounce rate is basically calculated as the number of bounces divided by all user visits. The movements included in the bounce behaviour included in this rate are as follows:
• The user comes to the page and leaves by closing their browser.
• The user leaves by clicking on the "back" symbol after arriving on the page.
• The user leaves the site by typing a different address in the tab.
• 30 minutes of waiting on the page without any movement.
• A redirect to an external site is selectively separated from the site.
• Visiting a page with a Google Analytics code that is not on the website.

What should be the bounce rate?
The ideal average of the bounce rate value is shaped according to the types and purposes of the websites. Different rates are defined as ideal for different types of websites such as retail sites, portals, service site content site, landing page. The bounce rates that should be according to the sectors vary. On average, there is an opinion that this rate should be around 60% under normal conditions. However, it is usual for sales sites to have this rate between 10% and 40%. It is usual for the bounce rate value to increase up to 90% on landing page or blog sites.

Key Factors Affecting Bounce Rate
The main factors affecting the bounce rate value are listed as follows:
• The site has an amateur appearance.
• Difficult to use instructions.
• Unreliable site environment.
• Unpractical use panel.
Apart from all these, different features of the site according to sectors also affect this rate. There are organisations that provide expert support to increase interactions on your website, track visitor movements and determine new strategies according to these analyses. You can get help from professionals to balance the ideal bounce rate on your website and make this rate continuous. Easy Medya performs professional web design operations and has analysis experts who regularly monitor this ratio. For the best results and to accelerate interaction, you can also have regular bounce rate analysis and tracking.

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