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Google Ads (Adwords) Ads

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Ads (Adwords), owned by Google, is one of the preferred platforms to attract relevant users to your website. Ads (Adwords) allows you to take advantage of the millions of searches made on Google every day, while at the same time creating various campaigns and advertisements for your brand or business, showing you at the top of relevant search results on Google.

How Google Ads (Adwords) Works?
When you do a search on Google, thousands of sites related to that word are listed in front of us. But it is not easy to get listed on the first page among thousands of sites. In this case, Google Ads (Adwords) ads play a role.

With Google Ads (Adwords), your site is moved to the top of the searches. With Google Ads (Adwords) ads, your brand or business can be seen by many potential customers. In addition, Google Ads (Adwords) allows you to choose when and where your ads appear.

With Google Ads, you can target sites related to your product, not only in search results, and ensure that your ads are displayed on these sites. In addition, you can target national news sites and real estate news sites with Google Ads. Google ads has been developed for your brand or business to get new customers over the internet.

Google ads helps you create ads that target users who need your product or service at the moment they are ready to buy. For your company, online customers can choose whether or not to click on your ad when they search for your product.
Market and Word Analysis
First, you and your competitors are recognized, and the right campaign and the right targeting are created accordingly. In order for you to reach your goals in a short time, your brand's presence in digital media is analyzed in detail and optimizations are made accordingly. In addition, your competitors in the same market and related word analysis are done using tools such as Ahrefs, Semruh, Google Trends and Keyword Planner, and your campaigns are created in the light of this information.
Account Creation
If you have your own Google ADS and Analytics account belonging to your brand and will continue with them, the account ID is requested and linked under the MM account, old campaigns are paused and a new campaign setup is created. If a new account is to be created; a new account for the project/service is opened under the agency's Google Ads MM account. Remarketing code and conversion code are created. In addition, tags are created for Tag Manager Account, Conversion Connector, Google Ads Conversion, Remarketing, Google Analytics and Yandex Metrica.
Account Setup

The right campaigns are designed according to the target audience you are based on. Ads that you can spend your budget efficiently are created without using advanced techniques that will reduce irrelevant traffic or the number of impressions. The channels where your target audience is located are well analyzed, and campaigns suitable for your site structure are designed. Special campaigns are created for each medium and site structure, ensuring that your budget is managed correctly.

Optimization

Regular optimizations are made in the designed campaigns. Thus, it is ensured that campaign performances are continuously increased. These optimizations are organized to increase the quality of incoming traffic such as location, time, remarketing lists, search term optimizations.

Reporting
Detailed reports are prepared to provide you with information about your search engine advertising campaigns. You can easily find what is going on in your campaigns, targeting and spending in these reports. Reports are organized as daily, weekly, monthly reports and delivered to customers.

Frequently Asked Google ADS Ads Questions



Just before you start YouTube ads with Easy Medya, we wanted to answer some of the questions you have in mind. In order not to make wrong decisions during the advertising process, we have compiled frequently asked questions from our customers for you.

The types of Google Ads (Adwords) campaign are listed as search campaign, display campaign, ad network campaign, shopping campaign, video campaign, universal application campaign.

It is possible to target age, gender and parental status in Google Ads (Adwords) advertising.

It is possible to target countries, regions and cities in Google Ads (Adwords) ads. While making these targeting, you can also choose the radius of the points you have determined on the map.

Google shopping ads provide detailed information about the products you sell. Shopping ads can generally cover product shopping ads that promote only one product, or window shopping ads that promote several products together. To create shopping ads, product information is prepared in Google Merchant Center and shopping campaigns are created in Google Ads.

Depending on the advertising objectives and the overall amount you see fit to spend each day, it is possible to choose a daily budget for each campaign in Google Ads. This budget can be changed at any time if desired. Campaign and targeting types should be taken into consideration when determining the Google Ads (Adwords) advertising budget.

Remarketing, which stands for remarketing, refers to reaching out again to users who have previously interacted with your website or mobile app. Remarketing allows you to strategically position your ads to audiences who are browsing Google or partner websites. In this way, brand awareness increases and the buying process of the masses becomes more practical and faster.

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