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Twitter Ads

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The number of Twitter users is increasing day by day. Although Twitter is a social network that has not reached many users in our country until recently, it has been very popular in the last 1.5 years. With more than 20 million Turkish users, the platform has become an attractive medium for brands by advertising.
Twitter offered basically 3 different advertisement models within itself. In 2015, the platform, which grew rapidly, started to serve users in a wider area with 6 new advertising models. Some of these new advertising models are used quite frequently by advertisers.
Twitter offers several advertising models for brands that want to advertise. Brands can meet their needs within these models and create their campaigns. Now let's take a look at these advertising models:

Tweet Interactions
It is an advertising model that allows you to highlight your posts on Twitter to interact with your followers. You can also show your tweets to new audiences

Website Clicks or Conversions
In this advertising model, you can direct your users to drive traffic to your website with your Tweets and to take actions such as purchases and memberships.

Application Installs or Application Re-interactions
If you have a mobile application, you can present it to your audience and have them install your application. In this advertising model, it is also possible to show your application again to people who have used it before.

Video Views
You can increase the view rate of the videos you upload to Twitter.

You can increase your number of followers on Twitter.

Redirects on Twitter
This is how you can collect emails from people who are interested in your offers on Twitter.

Page Analyses
Before starting Twitter ads, it is necessary to analyse the customer's website and page. In line with the analyses and the expectations of the customer, the advertisement models to be used are determined. Visuals, text and video are created by us or requested from the customer to use in the determined Twitter advert models. After the created Twitter ad models are approved, the adverts are published.

Account Optimisation
In the first stage of the Twitter Ads process, targeting is made in many criteria such as location, age, gender, interests in line with the information received from the customer. In order to get better performance from their ads, optimisation should be done at intervals of 3 - 5 - 7 days. In the optimisation process, detailed optimisation work is carried out according to the performance received from the ongoing advertisements. It is aimed to reach the right target audience by determining the right audience, age range, gender and region. The process continues by closing the advertising models that increase the cost or opening new advertising models.

A detailed weekly or monthly report is sent in line with the customer's expectation (Form, Impression, Like, Site Visit ...) of the Twitter advertisement work done. The prepared report data is prepared entirely in line with the data provided by the Twitter panel.

Frequently Asked Twitter Ads Questions

EasJust before you start working on Twitter Ads with Easy Medya, we wanted to answer some questions in your mind. In order not to make wrong decisions in the Twitter ads process, we have compiled frequently asked questions from our customers for you

Twitter's detailed statistics interface allows you to track your ad traffic and organic reach. To shape your strategy, you can analyse the interaction of each user with the Tweet and use the information you get from here to identify the types of content that your target audience interacts with more.

Targeting options such as username, device, location, keyword and interest that you can use in Twitter ads can help you reach the right users.

Charges in Twitter ads vary according to the advertisement model. For all the questions you have in mind about Twitter ads, you can get detailed information by contacting our expert teammates.

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