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Youtube Ads

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What are Youtube Ads?

With YouTube ads, you can reach people who could be your customers when they are watching videos or searching on YouTube. And you don't have to pay unless they show interest in your ad.
YouTube, one of the world's most used video sites, is a platform visited by billions of people. YouTube, the first application that comes to mind when it comes to video, has millions of users worldwide. YouTube is also the most used search engine in the world after Google. A medium that is used so intensively and is so popular draws attention as a suitable advertising space for companies and brands.

Youtube Advertising Models

TrueView Masthead

These are the ads at the top of the homepage, in the bar section. These ads work in HTML5 format. They are targeted by country only and advertised on a daily basis.

TrueView Video Ads

These ads are known as skippable video ads. TrueView ads, which are inserted before or after the main video, allow viewers to skip the ads after 5 seconds if they prefer. Advertisers do not pay any fees for users who click skip. In the case of unskippable video ads, users have to wait for the ad to end before they can see the video they want to watch. In both options, ads can be at the beginning, middle or end of the video.

TrueView Video Ads

These ads can also be considered in the category of unskippable ads. The only difference is that these ads are 6-second videos. If you think you can deliver your message in 6 seconds, you can choose this ad model. Ads can be shown on both desktop and mobile devices.

TrueView Overlay Ads

These are ads that appear in less than 20% of your video. Displayed only on desktop devices, these ads are shown at the bottom of targeted videos with a fixed banner. When users click on the generated ads, they are redirected to your site.

TrueView GDN

On larger players, these ads are placed at the bottom, to the right of the videos and above the recommendation list.

Frequently Asked Youtube Ads Questions

Just before you start YouTube ads with Easy Medya, we wanted to answer some of the questions you have in mind. In order not to make wrong decisions during the advertising process, we have compiled frequently asked questions from our customers for you.

In YouTube ads, there is no payment when users do not watch your ads. In this sense, it is advantageous for advertisers. In YouTube ads, you will be charged when 30 seconds of your video is watched, when you interact with the complementary banner or card.

After the first 5 seconds of YouTube ads, users can skip the ads. There is no charge for this.

Although there is no specific duration concept in ads, considering that you are charged for the first 30 seconds of your video, we can state that it would be ideal to broadcast with videos longer than 30 seconds.

In addition to the YouTube platform, your video ads are also displayed to users in videos on video partner sites and mobile applications on the Google Display Network.

There is no specific budget for YouTube ads. In this regard, you can publish your ads on the budget you wish.

Ads on YouTube are available in over 70 countries and more than 60 languages. With over 1 billion users, the platform allows you to reach almost all internet users worldwide. Considering this audience, the targeting you can realize can be listed as follows:
Demographics: Determined by age, gender and parental status of the audience. Detailed Demographics: More detailed audiences such as university students, car owners, etc. Interests: Applies to users interested in specific topics or hobbies.
Major Events: Sorted by milestones such as moving house, graduating from university or getting married.
Market Audiences: This audience is made up of users who are looking for the service or product you offer.
Remarketing: Developed for users who have visited your website before.
Keyword: It is developed for users who are interested in the keywords you specify.
Placement: It consists of specific videos and channels within YouTube next to the homepage of a website.

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